Reinventing Gaming

We collaborated with a global leader in the gaming & entertainment market to bring back the social roots of the bingo experience and to incorporate elements of fun targeted at younger generations into the gaming space to turn the tired, old bingo hall into a highly flexible, relevant entertainment destination.

Saudi Arabian Telecom Company

For this Saudi Arabian start-up, we created a compelling user experience (service, interaction, and product design) to entice people to buy the new service, and structured incentives within the system so users will be provided opportunities to purchase on-demand media appropriately without annoying them.